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Allows consumers to browse product inventory, virtually try-on and purchase beauty products from the Snapchat app.
May 20, 2021
By: Charlie Sternberg
Associate Editor
M·A·C Cosmetics is first brand in The Estée Lauder Companies’ portfolio to launch the shoppable AR technology on its Snapchat profile, which allows consumers to browse product inventory, virtually try-on and purchase beauty products from the Snapchat app. To start, Snapchatters will be able to choose from four different Lenses to virtually try on 20 different M·A·C Cosmetics’ lip and eye products. If they like what they see, they can buy directly from the Lens. Over the next few months, Snapch...
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